Following investments closely can be tiring when markets are constantly moving and schedules remain busy. Many people want to keep an eye on specific stocks, funds, or price levels, but can't keep checking all day. Groww, a widely used investment platform in India, offers a helpful tool called the custom alerts feature. It allows investors to get timely notifications about their chosen securities, making it easier to react when it matters. This article explains what Groww’s custom alerts are, how they work, and how they can fit into your investment habits without adding more work.

How the Custom Alerts Feature Works?

The custom alerts feature on Groww allows you to set your price or value triggers for stocks, mutual funds, or ETFs. When the market touches your chosen level, Groww sends a notification on your device or email. This way, you stay informed about your investments or watchlist items exactly when you need to, without having to watch prices all day.

Inside the Groww app, you’ll find the option to create an alert on the stock or fund page. You simply select the price or value you want to be notified about—either higher or lower than the current figure. For example, if a stock trades at ₹950 and you want to buy it if it falls to ₹900, you can set an alert for ₹900. Or, you may want to know if a mutual fund’s NAV crosses a specific mark. As soon as the condition is met, Groww sends you a message.

These alerts are completely user-defined. You can even set multiple alerts at different levels for the same security. Unlike a watchlist, which just displays your interests, this feature actively keeps track and reaches out when your condition is hit.

Benefits of Using Custom Alerts

It isn’t practical for most investors to watch markets minute by minute. Many have other priorities during the day and miss good opportunities. The custom alerts feature helps by keeping you informed at the right time, making it easier to act without constant monitoring.

Convenience is a big advantage here. Instead of checking prices repeatedly, you can set your preferred level and let Groww watch for you. The alert arrives when it matters, helping you avoid missed chances. This reduces the stress of feeling like you always need to watch your portfolio.

Alerts also support discipline. Many investors have a target price in mind but get distracted when emotions take over. A notification at the level you planned earlier reminds you to stick to your original plan. For example, if you decide to sell when a stock crosses ₹1,200, the app lets you know exactly when that happens.

This feature isn't just for stocks. You can also set alerts for mutual funds, which helps track NAV changes and decide when to invest more or redeem. Since mutual funds update NAV once daily, this is handy for anyone following them closely.

How to Make the Most of Custom Alerts?

To get the best results from custom alerts, use them with a clear purpose. Start by choosing which stocks, ETFs, or funds you really care about. Setting alerts on too many securities can create unnecessary noise. Focus only on the ones you plan to trade or monitor for specific reasons.

Then, choose meaningful trigger levels. Don’t set alerts for every small move. Instead, set them at points that align with your buy, sell, or review plans. For example, if you follow charts, you can set alerts near key support or resistance levels. Or if you’re a long-term investor, set them around target entry or exit prices.

It’s a good habit to review and adjust your alerts from time to time. Market conditions change, and your goals may shift too. If your earlier trigger no longer fits your plan, update it or remove it. The feature is flexible and easy to adjust as needed.

Keep in mind that an alert is just a signal that your chosen condition has been met. It doesn’t replace checking the broader situation or reviewing the stock or fund’s news and performance. Always confirm before making a final decision.

Lastly, make sure notifications are allowed on your device or email, so you actually see them when they arrive. An alert won’t help much if you don’t notice it in time.

Why Custom Alerts Make Investing Easier?

The custom alerts feature on Groww makes following investments less stressful. You no longer have to keep refreshing your screen or worry about missing a move while you’re busy. It allows you to keep an eye on your investments in a way that works with your daily life.

For beginners, the feature builds confidence by providing timely prompts without demanding expertise. For more experienced investors, it adds efficiency and helps keep strategies on track. Whether you’re waiting for a dip in a stock you like or checking if a mutual fund reaches a certain NAV, custom alerts save time while keeping you updated.

Investing often requires patience and timing. A tool that tracks prices and lets you know when action might be needed can make the process feel more manageable. You stay organized, respond at the right moment, and avoid missing key opportunities. It doesn’t promise better returns, but it helps you stay aware of what’s happening with your chosen securities.

Conclusion

Groww’s custom alerts feature is a simple and effective way to keep track of your investments without being glued to your screen. By allowing you to set specific triggers and send notifications at the right time, it makes monitoring stocks, mutual funds, and ETFs much easier. You can align it with your plans and adjust it as your needs change. This feature doesn't make decisions for you but gives you the right information at the right time so you can decide confidently. Whether you're new to investing or experienced, it can help you stay prepared and save effort.